Intellectual Property
FBLG Law
Intellectual Property
Your brand is more than just a name—it’s your identity. Whether it’s your business name, logo, slogan, or even a signature color, protecting these elements is essential to building and maintaining a strong presence in the marketplace.
At The Franchise & Business Law Group, we help businesses secure and protect their trademarks through both federal and state registration. A registered trademark gives you stronger legal rights, making it easier to stop others from copying or misusing your brand. It’s a smart step toward safeguarding the value and reputation you’ve worked hard to build.
Our trademark attorneys bring years of experience in registering, licensing, and enforcing trademark rights. We not only handle the filing process, but we also provide strategic guidance for licensing agreements and ongoing brand protection. We monitor your trademarks to catch potential infringements early and help you take the right steps to enforce your rights when needed.
Let us help you protect what makes your business unique.
Other Intellectual Property Services
Franchise Business Law Group offers a full suite of intellectual property services to help protect and maximize the value of your brand assets. We assist with trademark registration, maintenance, and enforcement, as well as copyright filings and trade secret protection. Our team also handles IP licensing, brand usage policies, and infringement disputes. Whether you’re launching a new concept, expanding nationally, or managing ongoing brand compliance, we provide strategic counsel tailored to your business goals. With a focus on preserving brand integrity and legal rights, we help clients build and defend strong intellectual property foundations for long-term success.
Trademarks
Your brand is more than just a name—it’s your identity. Whether it’s your business name, logo, slogan, or even a signature color, protecting these elements is essential to building and maintaining a strong presence in the marketplace.
At The Franchise & Business Law Group, we help businesses secure and protect their trademarks through both federal and state registration. A registered trademark gives you stronger legal rights, making it easier to stop others from copying or misusing your brand. It’s a smart step toward safeguarding the value and reputation you’ve worked hard to build.
Our trademark attorneys bring years of experience in registering, licensing, and enforcing trademark rights. We not only handle the filing process, but we also provide strategic guidance for licensing agreements and ongoing brand protection. We monitor your trademarks to catch potential infringements early and help you take the right steps to enforce your rights when needed.
Let us help you protect what makes your business unique.
Trade Dress
What Is Trade Dress?
Trade dress refers to the visual appearance of a product or its packaging that signals to consumers where it comes from -think of the shape of a Coca-Cola bottle or the interior layout of a national chain restaurant.
Trade dress can include colors, designs, and even store ambiance. Just like a logo or brand name, trade dress can be legally protected if it’s distinctive and not purely functional. Business owners should know that trade dress protection falls under trademark law, and in many cases, it can be registered with the U.S. Patent and Trademark Office (USPTO) for added protection. However, even unregistered trade dress may still be enforceable under federal law if it has acquired distinctiveness.
The attorneys at The Franchise & Business Law Group can help evaluate whether your trade dress qualifies for protection and assist with registration or enforcement strategies to protect your brand identity.
Trade Secrets
What Is a Trade Secret?
A trade secret is any confidential business information that gives your company a competitive edge. A trade secret could be a recipe (think the Coca-Cola recipe or the KFC secret spice blend), software code, customer list, internal process, etc.
Trade secret law doesn’t require registration but demands active protection on the owner’s part to maintain the legal security applied to trade secrets. That means using non-disclosure agreements, limiting internal access to the trade secret, and implementing security protocols. If you take these steps and your trade secrets are stolen or disclosed improperly, the law gives you the right to take legal action. However, courts only recognize trade secret protections if you’ve taken reasonable steps to keep the information secret. At The Franchise & Business Law Group, we help clients identify, document, and safeguard trade secrets through custom legal strategies that reduce risk and preserve their competitive advantage.
FBLG Law
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Our business and franchising attorneys are honored to be the recipient of multiple national and state awards for our law firm and our attorneys. Since 2014 The Franchise & Business Law Group has been awarded with the US News Best Law Firms for Franchise Law; for the second consecutive year, The Franchise & Business Law Group has been awarded “Best of State” for legal services in the State of Utah, and our attorneys are recognized as Super Lawyers, Best Lawyers, Legal Eagles, and as Utah Legal Elite by Utah Business Magazine, among other awards and honors.
