Trade dress is an important part of the intellectual property because it lets a client or consumer identify the source of the product or service. The overall look and feel, the design elements and product packaging all play a part in creating a brand’s trade dress. The combination of parts used in creating the overall look and feel could be protectable as a whole. At the Franchise & Business Law Group, we have helped clients understand how to develop their trade dress and how to protect it.
The Lanham Act protects unique and distinguishing trade dress. Our intellectual property attorneys help our clients protect and understand how to maintain the unique and protectable aspects of their trade dress.