As a franchisor, developing reliable methods to attract franchisees is essential. But luring smart, dedicated franchise partners requires significant time and energy, particularly in these days of online marketing.
The internet puts every franchisor on an even playing field, as creativity can trump even a substantial marketing budget for attracting new franchisees. If you’re ready to expand your recruitment efforts online, our franchisor tips will help get you started.
No. 1: Create a Strong Franchise Website
You know your business needs a website to survive in our interconnected world. But have you considered spreading the word about your franchise system online?
Every franchisor can benefit from a well-designed website geared toward potential business partnerships. The site should be simple, clean and easy to understand, and visitors should be able to identify at a glance (or with a few clicks) exactly why they should consider becoming your franchisee.
Search engine optimization (SEO) practices are also critical for your franchisor website, as these tactics can work wonders for boosting online traffic. Keep the site fresh, too, adding relevant content on a regular basis to help attract franchisees.
No. 2: Create a Blog to Attract Franchisees
Writing weekly franchisor blog posts is another effective online strategy for recruiting franchisees.
Keyword-rich articles will help your website site rank higher in Google and the other search engines, putting your franchise system on the radar of a broader audience and helping to attract franchisees.
Your educational, newsworthy or informative franchisor blogs can also be submitted for publication elsewhere in the blogosphere. Franchisees read many popular blog sites, and if one of yours is published, it will include a link to your franchisor website. This not only helps draw more online traffic, but also increases your organic search engine rankings.
No. 3: Attract Franchisees through Social Media
Social media presents another key opportunity to attract franchisees, and it works well in conjunction with a professional franchisor website and weekly blogs.
Through Facebook, Twitter and other popular social media platforms, you can share information about your franchise system and engage with your audience. Potential franchisees can ask questions and get to know your business, which can help push them toward making the decision to form a partnership.
Hiring a professional social media consultant may be a wise investment, as many franchisors don’t have the time to create successful campaigns.
No. 4: Focus on Professionalism in Franchise Emails
Email has become a common method of business communication, and professionalism in this realm is essential for every franchisor.
Your email address should be connected to your franchise system website — not to a free email platform. Be sure to include a professional signature with each message. Your franchisor contact information, social media links and logo should all be included.
You may also want to include a legal disclosure, specifying that your franchisor email communication doesn’t imply an offer to sell a franchise. Consult with one of our experienced franchise attorneys for help with the correct legal language for your disclosure.
With the right online strategies, attracting franchisees may become a little easier. For more franchisor business law assistance, contact the experienced attorneys at the Franchise & Business Law Group in Salt Lake City, Utah, today.